Taste Test
“100% Reif für Genuss” (“100% Ripe, 100% Delicious”): Germany’s got a taste for veggies.
On the road with the “Taste House” (“Geschmackshaus”): in Germany’s largest cities, we organised a great opportunity for both vegetable fans and those soon-to-be converted fans after the Taste House experience. This was an opportunity for people to taste for themselves just how delicious Dutch tomatoes, peppers, cucumbers and aubergine really are.
Roadshow throughout Germany
Campaign slogan and seal
Top chef Cornelia Poletto at a tasting session for Dutch vegetables
The campaign goes viral
Campaign flyer
Celebrity ambassadors
PR echo in popular magazines